The V&A Waterfront is a beloved Cape Town landmark, known for its stunning harbour views, vibrant shops and delectable restaurants.
Beyond the tourist experience and local delights lies a new sustainability initiative that trickles down into everything at the Waterfront. The V&A’s environmentally conscious campaign, Our Better Nature, is a testament to its commitment to creating a more sustainable future for Cape Town and the planet.
Our Better Nature is not just a slogan; it’s a call to action to join a journey to do better. The campaign reminds us that our environment is the one thing that we all have in common, and recognises that sustainability is a shared responsibility.
Our Better Nature empowers individuals and businesses to work together to make a difference because, as its tagline encourages us, ‘when we act from our better nature, nature gets better’.
Through a wide variety of resources, events and educational programmes, Our Better Nature is making sustainability accessible and engaging for everyone. Through these initiatives, we also celebrate the ways in which nature connects and sustains us.
Our Better Nature initiatives
Our Better Nature offers you so many ways to learn about sustainability and implement changes in your own life. Here are some of the highlights:
- Educational programmes: The V&A Waterfront offers a variety of educational programmes on topics such as recycling, composting and water conservation. These activities are perfect for families, schools and community groups.
- Art installations: Art has the power to inspire and educate, and Our Better Nature uses art installations to raise awareness about sustainability issues. These often interactive installations are thought-provoking and visually stunning, making them a great way to learn about things such as consumer waste and repurposing old materials in creative ways.
- Community events: The V&A Waterfront hosts a variety of community events throughout the year that promote sustainability. These events are a fun way to learn about sustainability, meet like-minded people and get involved in making a difference.
How you can get involved
You can participate in Our Better Nature in many ways. Here are a few ideas:
- Visit the V&A Waterfront: Explore the Waterfront neighbourhood and learn about its sustainability initiatives while viewing some dynamic art installations. You can also visit the Our Better Nature website for more information.
- Attend an event: The V&A Waterfront hosts so many events and activities throughout the year that create more awareness about being planet-friendly. Start creating your own personal ‘better nature’ impact by attending one of these upcoming events.
- Take action in your own life: There are many things you can do at home to live sustainably. For example, you can reduce your waste, conserve water and choose sustainable products. The Our Better Nature website gives you more ideas to create a ripple effect in your own family or community.
The importance of sustainability
Sustainability is no longer a niche concern; it’s essential for the future of our planet. Together, we share the responsibility of shaping a greener, healthier world for all, where every little step helps create waves of change.
The V&A Waterfront’s Our Better Nature campaign is a great example of how businesses can take action to promote sustainability. It starts by looking within, to our very nature, because that’s where real change begins.
To learn more about this campaign the V&A Waterfront’s website here.
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Picture: Supplied