The countdown to launch has begun, and Cavendish Square is the perfect location for the glass doors to slide open on Saturday, 3 August to the world of Planet Fitness Cavendish, the brand’s stylish new health and fitness club.
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With a discerning eye for contemporary fitness interiors, wellness-focused facilities, weight and functional training zones and studios hosting a range of on-trend classes, there’s every reason why Planet Fitness is perfectly suited to its new address at Cavendish Square.
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‘It is thrilling and poignant to be back in this trendy neighbourhood as we celebrate the opening of our 50th world-class club,’ says Brian Scott, head of marketing at Planet Fitness.
‘The award-winning Cavendish Square is located in the heart of Claremont, a suburb with a bit of nostalgia for us; it was the location of our very first Cape-based gym 25 years ago!’
Clubbing at Cavendish!
As a proud South African brand with world-class standards, Planet Fitness invests in the most advanced fitness technology, including the world’s latest equipment from leading brands – Life Fitness and Matrix.
Fitness on trend
Chill spaces, a selfie wall, lounges, a juice bar and the brand’s signature electric blue lighting are all in.
In fact, Cavendish is one of the first Planet Fitness clubs to feature an exclusive 4ORCE functional fitness programme.
Head of Product, Ceri Hannan, says this is a truly unique and immersive experience designed for everyone, incorporating silent headphones, a unique soundtrack and a workout for ‘Generation Active’.
‘This one is for people who want results but have a full lifestyle with no time to waste,’ says Hannan.
‘It’s a 45-minute programme including four pieces of cardio, four strength exercises in four-minute rounds; an excellent way to train with the others on the circuit while building individual fitness!’
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Perfect booty
The latest workout machines designed to shape a bum have arrived from the USA and have been installed as another first for the Cape.
‘The exclusive Booty Factory is way more fun than doing squats and lunges, and is right on trend for the ladies,’ says Hannan.
Embrace the elements
With over 25 dynamic group exercise classes on the menu, Planet Fitness has just introduced an easy-to-follow colour-coded map.
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‘Whatever your fitness level, lifestyle, shape, or size we want people to know “There’s a workout for that“,’ says Hannan.
‘We’ve used the planet’s elements: earth, wind, fire and water to capture the imagination, and inject fun into making a selection that suits your available workout time, mood, and fitness goals.’
- Earth: to unwind, elevate your mood and level up your balance and flexibility.
- Wind: to keep fitness fun and boost your cardio and endurance.
- Fire: for the days you want to push harder, burn calories and blow off steam.
- Water: for full-body fitness with low-impact movements in clubs that offer swimming pools.
‘We fundamentally believe that health and fitness are vital to wellbeing and want to make the gym lifestyle as exciting, accessible and affordable as possible with top-tier solutions that keep on revolutionising the fitness community,’ says Scott.
‘We work hard at getting this balance right and have partnerships with top medical providers including Discovery Vitality and Momentum Multiply among others, all of which have their own benefits where members can save as much as 75% on gym fees through specific medical schemes.’
More people have shifted to lifestyle activities, and there is a deeper awareness about the long-term health benefits of regular exercise – both mental and physical. The perfect shape in 2024 is individual.
At Planet Fitness, the mantra for members: ‘MyFfit, MyLife, MyPlanet’; is a personal journey with in-club workouts to suit the fitness level, lifestyle, age, shape and size of each person.
Six reasons to redefine your workout experience at Cavendish:
- Keep training safely when it’s too hot, too cold, or too dark outside
- Easy access and safe parking at the mall
- Extended club hours for busy schedules
- Close to UCT
- En route to schools
- Central to work, parks, beaches, cafes, and shopping areas
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A South African success story
Planet Fitness is 100% South African, privately owned and proudly homegrown. The original co-founders opened the first gym in Johannesburg in 1995, grew it organically without any funding, and continue to lead the brand today.
‘The Planet Fitness philosophy has never been to open the most clubs,’ says Scott. ‘Our offering is quality vs. quantity, and our eye has always been on becoming the country’s favourite fitness brand; we’re building a South African success story.’
Planet Fitness South Africa has grown consistently to become one of the leading health club brands in the country, with a national presence in the Western Cape, Gauteng, KwaZulu Natal, Mpumalanga and the North West Province.
And if you join through Discovery Vitality, you can get up to 75% off your gym fees, making this world-class facility super affordable.
‘Within the next five years, the plan is to have 75 clubs in the right areas, offering excellent customer service and world-class facilities within South Africa,’ says Scott.
‘Watch out Claremont, we are about to redefine clubbing!’
Details:
- Contact: 0861 496 463
- Location: 1 Dreyer St, Claremont, Cape Town
- Website: www.planetfitness.co.za
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Picture: Supplied