The second annual Wear Your Shades Day campaign will take place on Friday, 18 October.
The campaign offers participants a chance to increase awareness of visual impairment, promote the importance of eye health and joyously wear matching shades with your dog and have no one look twice.
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The campaign signifies a movement, encouraging South Africans to stand in solidarity with visually impaired individuals.
Participation, alongside the purchase of a R20 sticker, aids in the funding of essential services and contributes to societal inclusion in terms of freedom and independence for the visually impaired.
When commenting on the campaign, Pieter Van Niekerk, spokesperson for the SA Guide-Dogs Association, said that ‘every year, our mission is to transform the lives of approximately 800 individuals by providing them with assistance dogs and long cane training.’
He elaborated that the Wear Your Shades Day campaign is an effective way to involve the public in making a noticeable difference in the livelihoods of the visually impaired.
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Locals are encouraged to participate in the initiative by purchasing the R20 sticker, which is available from the SA Guide-Dog offices or through selected resellers such as Pick n Pay, Falco Milano, Big Blue, Pet World, and BUCO Hardware Buildware.
Furthermore, on 18 October, partake in the jolly campaign by boasting your trendiest sunglasses, as well as the sticker, and contribute to inclusion!
Across the globe, it is reported that over 2 billion individuals struggle with varying degrees of visual impairment. Approximately 1 billion of these cases could have been prevented by wearing sunglasses as a safety measure to guard against the harmful UV rays of the sun.
The campaign thereby highlights the importance of sunglasses for optimal eye health and to aid in the integration of visually impaired individuals into society.
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Funds raised from the campaign will be allocated towards programmes within the association, which include the breeding, raising and training of assistance dogs for the visually impaired or physically disabled.
Participants are encouraged to tag @sa_guide_dogs on the 18th of October using the hashtags #shadesday and #shareyourshine to stand a chance to win incredible prizes.
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