In a playful twist on global sports prestige, Retroviral and Panther Punch’s latest video campaign showcases local ‘athletes’ in Parys, South Africa, hilariously channelling the spirit of the Paris 2024 Olympic Games.
Also read: 2024 Summer Olympics: Extensive coverage for South African viewers
The ‘Parys 2024’ campaign delivers a humorous nod to the Paris 2024 Olympic Games, blending global sporting excitement with a uniquely local twist that’s guaranteed to strike a chord with South African audiences.
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According to BizCommunity, Retroviral and Panther Punch’s latest viral campaign promotes DStv Stream, captivating audiences nationwide with their signature blend of creativity and humour.
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Parys, a quaint town in the Free State, provides a perfect backdrop for comedic gold, thanks to its name’s resemblance to Paris.
The video smartly leverages this similarity, showcasing local favourites in uproarious scenarios, from fierce swingball tournaments to the inventive sport of ‘braai-nastics.’
Glen Biderman-Pam of Panther Punch, a co-creator of the campaign, highlights how the average person often overlooks the high level of skill and dedication required to be an elite athlete.
‘The quadrennial event (the Olympics) provides a glimpse into the exceptionalism of the individuals representing our country and DStv Stream provides us the opportunity to live vicariously through these athletes who sacrifice everything to don the Green and Gold.’
‘From 26 July to 8 September, hundreds of men and women will be representing South Africa in Paris and DStv Stream is the only ticket you need to ‘travel’ to the showpiece events.’
‘Let’s back Team SA for the next two months and stream good vibes from Parys (and our mini Eiffel Tower), all the way to Paris.’
Anticipation is building for the Paris 2024 Olympic Games, with the Opening Ceremony set to ignite the excitement at 19:30 on Friday, 26 July 2024.
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Picture: Retroviral / Screenshot /Youtube